Spring break was fast approaching. For my upcoming vacation, I opened my laptop and searched several online shopping sites for spring clothing. This dress looked good, this top was cute too. Like every other girl, I couldn't make a decision, and it was mainly because of the models. As a girl of normal height and bigger than the models, I was unable to imagine what these clothes looked like on me, even though they looked pretty good on these skinny models. Since these models were so thin, no matter what they wore, the clothes looked attractive. My friend once joked that if you put a model in uncut linen with a belt at the waist, then took photos from professional magazines and put them online, it would stimulate a new trade in fashion. fashion among girls. The attractive effect of skinny models is the main reason why clothing companies prefer to use them on their websites. Do skinny models really bring better revenue to textile companies? I doubted it and did some research. My research will update the minds of fashion companies that compared to skinny models, fatter models who look more like customers will actually bring more financial benefits. It's time for fabric manufacturers to change their designs in their advertisements because ultra-thin designs are hurting their business. Although many people accuse fabric manufacturers of using too many skinny models and provide various reasonable evidence. For example, they have conducted a lot of research on how models who are too thin would increase the rate of anorexia. But most fashion brands have not made any changes to their models. They believed that "Essentially, women expect to see beautiful women in advertisements, even if it makes them feel worse about themselves," says Jeremy Kees, a business professor at Villanova University...at middle of article.... .. to their customers. When their customers feel truly represented by models, they are willing to believe that the brand is well designed, so that it can benefit brands and grow their business. To better embrace the new modeling profession, textile companies need to get started now. http://www.dailymail.co.uk/femail/article-2112617/Marni-HM-collection-campaign-uses-model-shes-thought-corpse-like.html#ixzz2xnE2gu70 2. http://www.nydailynews .com/life-style/fashion/skinny-models-bad-business-women-prefer-clothing-bodies-size-article-1.1079786#ixzz2xmyx9IoC 3. http://usatoday30.usatoday.com/tech/columnist/aprilholladay/ 2006-12-04-size-age_x.htm 4. http://www.ellecanada.com/living/culture/can-using-different-types-of-models-benefit-brands/a/58327/2 5. http://psucomm473.blogspot.com/2007/03/dove-campaign-for-real-beauty-case.html