Inception is a 2010 psychological science fiction action film written, co-produced, and directed by Christopher Nolan. The film features an international cast featuring Leonardo DiCaprio, Tom Hardy, Ellen Page and many more A-list actors (Zeitchik). It stars DiCaprio as Dom Cobb, a thief with the rare ability to enter people's dreams and steal their secrets from their subconscious. Wanted for his crimes and unable to visit his children, Cobb was offered a chance to return to his old life as payment for completing an impossible job, which involves implanting an idea into a person's subconscious targeted, and the process is called “Creation”. .” The creation was officially budgeted at $160 million, a cost shared between Warner Bros. and Legendary Pictures (Fritz). Inception premiered in London on July 8, 2010; and was finally released in theaters the following week. The film grossed over $828 million worldwide, making it the fourth highest-grossing film of 2010. The film was incredibly successful, winning four Academy Awards and considered one of the best films of the 2010s , receiving critical praise for its storyline and visual effects. , the score and its overall distribution. The success of a film depends on many key factors. Obviously a well-written script, cast and crew are important, but more important is the marketing and the techniques and strategies they use. This film particularly relied on its poster as a marketing strategy to grab people's attention and they managed to construct a poster with the right ingredients and successful rhetorical strategies that generated a lot of interest around the film. While using pathos appeal, the Inception movie poster conveys many hidden massages that entice specific audiences to go see this movie. Say no to plagiarism. Get a tailor-made essay on “Why Violent Video Games Should Not Be Banned”? Get an original essayThe first thing that the person looking at the poster sees is the very unusual image of the road on which the main characters are located, as it appears in this photograph is practically impossible. The long city road is curved upward, as if creasing, allowing the audience to take a second look to understand what exactly is happening in the image. This suggests that the film is dramatic and mysterious. This image is also dark involving blues and blacks, this type of lighting is usually for thriller and sci-fi films so this attracts this type of audience. The main image consists of six people in an unrealistic location, and although the names of the characters are not revealed, three of them appear to be armed, implying that the film is an action film with thriller aspects since guns are usually an action film. a sign that the film contains action. Additionally, the characters are dressed differently, look in different directions, and have a facial expression that keeps the audience wondering if they are working together or against each other. There is a clear slogan above the poster that reads: “YOUR MIND IS THE CRIME SCENE”. This slogan is very catchy and gives the poster an element of curiosity and adds to the overall image of the poster that something dark is going to happen. Additionally, this tagline uses direct address to attract the viewer and make the poster more personal to the target audience, further persuading them to watch the film. Although the pathetic calls are present, the callsEthos are the primary form of rhetorical appeal used throughout the film. displays it. The star is placed at the top of the poster to attract the audience's attention. There are several famous movie stars on the poster such as Leonardo DiCaprio, Cillian Murphy, Tom Hardy and many others, but due to his reputation, DiCaprio was given a bigger title than other actors based solely on due to the fact that he is the protagonist and arguably the most iconic actor in the film, and his name being at the top sets the expectations of the film. The quality of the film must be high, as A-list stars tend to opt for the roles of the most extravagant and well-financed films, not to mention that his name alone will attract more people, especially his huge fan base. Once again, all the actor names are in capital letters to make them stand out more and this is to make the target audience even more interested in watching the film to find out what is their favorite or favorite acting role in the film, what regardless of the genre of the film. movie. The director's name on the poster is written in very small font, however, the layout of the text "From the Director of The Dark Night" is important because it lets the audience know that the director who was also responsible for The Dark Night, which was a success due to its creativity and high box office sales, and was considered one of the best films of its decade and one of the best superhero films of all time. And let Nolan fans go see the film. At the bottom of the poster, there is a billing block containing the film's credits. Inside are iconic and recognizable company logos to make the film more believable. The appeal of the logo is present in the creation of the film's poster. A good example is the color palette of the poster which is predominantly dark, implying that the film has dark themes, and we instantly notice the color contrast of the film's title "INCEPTION" written in a very light capital font and notable with the color red which has connotations of violence, danger, anger and adventure. Another thing we notice is the bright light behind the figures. The positioning of the light at the end of the path is effective on the darker foreground which creates suspense. The viewer's eye immediately goes towards the light thanks to the contrast of the poster, making them notice the deserted road which visually attracts the eye. Additionally, the thriller genre is instantly recognizable due to the dark costumes of the six people in the foreground posing ready as if something is about to happen, this also creates suspense and matches the audience's expectations of a thriller. Keep in mind: This is just a sample. Get a custom paper from our expert writers now. Get a custom essay The poster is quite mysterious, dark and attractive, attracting the attention of the audience, and at instead of relying on many words, she focused more on visual effects to attract the audience's attention. In conclusion, the poster for the movie Inception used many strategies to grab the viewer's attention and persuade them to watch the movie, including relying on rhetorical appeals and making a well-composed poster that attracted the viewer. attention of many viewers. The main thing that attracts the viewer is the color combinations; the dark colors create a thriller feel to the film and the bright red gives it a sense of danger which is common for the viewer who is instantly familiar with the genre. Another purpose of the poster is the credibility of the film, and the poster contains a lot of things that make it credible,,.