Celebrity Endorsement: An Analysis of Television Advertisements in IndiaIndian Culture: India is a country that has a very strong culture. Culture has been shaped through a long history. Although India is diverse in terms of cultural practices, languages ​​and customs, it is traditionally very strong and strict. The cultural values ​​that predominate in India are the joint family, dependence on parents, respect for elders; organizing marriages, male domination, devotion, religion, etc. Indian Celebrities: {draw:frame} India has a huge industry called Bollywood which is named by a journalist as the Bombay Hindi film industry. Bollywood has many stars and produces 10,000 films per year. Celebrities in India don't just mean Bollywood stars; The other industry that gives rise to strong competition in terms of popularity is the television industry. It has become as popular as Bollywood. These celebrities are seen and noticed by everyone. Television stars are seen several times a week, with the daily soap becoming a part of every Indian's lifestyle. The world of sport should not be forgotten. As cricket is the passion of every Indian, cricketers hold great importance in India. Crickets learn a lot of money from advertisements. The cricketer who does well in a match becomes the face of one or the other product. All of these celebrities are revered, respected and trusted. So marketers know that they have great influence over consumers. Impact of Celebrities on Brands: Celebrities are people who are publicly recognized by a large portion of a certain group of people. The attributes by which they are associated are attractive, talented, extraordinary lifestyle, etc. (Taleja, 2008) While McCracken (1989) defines a celebrity endorser as "any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement (marcoms), is useful because when celebrities are depicted in marcoms, they bring their own cultural meanings to them, regardless of the promotional role required. All over the world, celebrities receive great importance. In the modern era of marketing, every company uses celebrities to promote their product because it is obvious that persuasive communication constitutes the predominance of appeal. In the United States, United Kingdom, Japan, India and many other countries, the use of celebrities has increased by 25 to 60 percent. Hsu and Mcdonald (2002) stated that marketers spend huge amounts of money on celebrity endorsement deals because they believe that celebrities are effective representatives of their product or brand..